In this post, I’m going to share with you How To Make My Online Business Successful And The biggest key to building an online business…or any business…in this modern and very transparent internet age.
I’ll share the key to building a business that endures and thrives even when other businesses are falling to pieces and closing down in the same market.
First let’s look at where business has come from and how it’s changing…
Over the last century there’s been a small group of people pushing their own agenda who’ve convinced large portions of the population that the primary purpose of a business is to make profits.
The “bottom line” in business is usually considered to be the net profits a business makes. But is it really?
The problem with this soulless view point is that businesses that only care about the balance sheet have no real customer loyalty.
Customers go where they’re appreciated and sooner or later someone will enter the market who really does care about their customers. And the free flow of information as well as events on the internet is making it really obvious which businesses care about people and which businesses simply don’t.
50% Of Customers Will Pay You More…
A Nielson global survey on corporate responsibility found that 50% of the world’s consumers would happily pay more for products from companies that gave back to society.
And that is only scratching the surface because people will pay a whole lot moreto businesses they trust that make a genuine difference in their lives.
Doing business in an ethical way and genuinely caring about your customers and everyone who comes into contact with your business is now impossible to fake.
And you can now expect that companies who aren’t acting ethically will get pounded online by poor publicity…especially on social media.
What Will Give You The Edge…? How to make your online business successful
This is the great news…
Getting an edge in this modern business climate is pretty simple:
- Genuinely care about your prospects and customers.
- Think through what’s important to them and their experience with you and try to make that experience as positive and fulfilling as you can.
- Be aware of how everything you do in business is effecting others and go out of your way to find ways to make your footprint on the world as positive as you can.
- Make your business stand for something good in the world. Start being the positive change you want to see.